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Emanuel Haldeman-Julius

Creator of The Little Blue Books

Excerpt from the May 1987 issue of The Gary Halbert Letter:

“More than 60 years ago, a man named E. Haldeman-Julius conducted the most fascinating and large-scale market research program I’ve ever heard about. Are you familiar with Haldeman-Julius? He’s the guy who published the world famous Little Blue Books.”

“…To say that the Little Blue Books sold well would be somewhat of an understatement. How many of them were sold? I’m glad you asked because the answer is…..”

“More Than 100 Million!”

“…After Haldeman-Julius had sold over 100 million of these little books, then he wrote a book titled The First Hundred Million to tell what he had learned from this publishing venture. His statistics are amazing. They reveal exactly what interested the American public in the 1920’s and in exactly what relative proportions. And you know what? Those statistics are dead on target today!”

Gary Halbert

The Gary Halbert Letter

I heard about E. Haldeman-Julius in Gary Halbert’s May 1987 issue of The Gary Halbert Letter.

You can see a free copy of it online (please note, I paid $195/year). He starts talking about Haldeman-Julius and his Little Blue Books after about 10 or 11 paragraphs. Here’s the link:

Then return here to get the book.

E. Haldeman-Julius Examining the Stock of Little Blue Books

For some interesting non-marketing info about the Little Blue Books…CLICK HERE


Emanuel Haldeman-Julius (ca. 1924)

Emanuel Haldeman-Julius