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Herbert Watson

Herbert Watson was an advertising and sales specialist who had worked for the A. W. Shaw Company and for a time was in charge of their mail sales departments. He later operated an advertising agency in New York City.

Among the many books he wrote were the Business Correspondence Library, published in 1917, and  Applied Business Correspondence, published in 1922, both recommended by Robert Collier in The Robert Collier Letter Book.

 

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