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Books, Courses, Articles, Reports, Audios and Videos

Your Source of Expert Knowledge

Here is where you’ll find books, courses, articles, reports, audios and videos. Some are for sale and some are free downloads. The ones for sale may be from Amazon or directly from me.

Many of the offerings here are classics. That means they probably deal with pre-Internet marketing and although, some of it may seem dated to you, remember that copy is copy. Words that sell in a sales letter and most of the techniques used are just as applicable to Interweb sales pages, email and all forms that use WORDS to promote something, including audio and video.

The translation from mail order, direct mail, space ads and other forms of promotion in the pre-Internet age to the Interweb age is pretty obvious. In direct mail you needed a mailing list and the best one was filled with people who have bought from you in the past. In the Interweb age, you still need a mailing list and the best one still needs to be filled with people who have bought from you before, only it needs to reside on your autoresponder rather than with your mailing list company.

A few principles are not directly translatable and others are difficult to translate but, thankfully, they are in the minority. Color, for example, is no longer a financial issue. We get that free with the Interweb. It used to cost a lot more when you had to get your mailing piece or ad in color and that could mean the difference between success and failure, even though color pretty much always pulled better.

As for principles that have no translation, they are too in the minority. Security and WordPress are a couple examples and as you can see these are not really related to copywriting and promotion as they are to technical issues.

These Are Currently Available in Instantly Downloadable format (PDF, Mp4 and/or Mp3):

Scientific Advertising
Audio and Video versions

The Robert Collier Letter Book
by Robert Collier

The Robert Collier Letter Book
by Robert Collier

The Robert Collier Letter Book
by Robert Collier

The Robert Collier Letter Book
by Robert Collier

The Robert Collier Letter Book
by Robert Collier

The Robert Collier Letter Book
by Robert Collier

The Robert Collier Letter Book
by Robert Collier

The Robert Collier Letter Book
by Robert Collier
How To Write A Good Advertisement 
by Vic Schwab

Gene Schwartz on Breakthrough Copy
by Eugene M. Schwartz at Phillips Publishing

2001 Greatest Headlines Ever Written 
by Carl Galletti

Secrets of the Greatest Advertising Geniuses…
by Carl Galletti

Reason Why Advertising
by John E. Kennedy

Intensive Advertising
by John E. Kennedy

How to Write
by David Ogilvy

Newstrack Advertising Classics
8 advertising classics in audio

The First Hundred Million  
by Emanuel Haldeman-Julius

How To Write Letters That Win
by The System Company

These Are Currently Available Through Amazon:

Tested Advertising Methods
by John Caples

The Boron Letters
by Gary Halbert

The Lazy Man’s Way to Riches
by Joe Karbo

7 Steps to Freedom
by Ben Suarez

Ogilvy On Advertising
by David Ogilvy

How To Make Your Advertising Make Money
by John Caples

Confessions of an Advertising Man
by David Ogilvy

The Lasker Story As He Told It
by Albert D. Lasker

My First Sixty Years in Advertising
by Max Sackheim

Taken At the Flood (Albert D. Lasker biography)
by John Gunther

Writing That Works
by Kenneth Roman and Joel Raphaelson

Reality in Advertising
by Rosser Reeves

1001 Ways to Market Your Books
by John Kremer

The 100 Greatest Advertisements
by Julian Watkins

How To Win Friends and Influence People
by Dale Carnegie

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
by Kenneth Roman

How to Advertise
by Kenneth Roman and Jane Maas

The Unpublished David Ogilvy by David Ogilvy

Blood, Brains & Beer: The Autobiography of David Ogilvy
by David Ogilvy

Or Your Money Back
by Alvin Eicoff

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