Books, Courses, Articles, Reports, Audios and Videos
Your Source of Expert Knowledge
Here is where you’ll find books, courses, articles, reports, audios and videos. Some are for sale and some are free downloads. The ones for sale may be from Amazon or directly from me.
Many of the offerings here are classics. That means they probably deal with pre-Internet marketing and although, some of it may seem dated to you, remember that copy is copy. Words that sell in a sales letter and most of the techniques used are just as applicable to Interweb sales pages, email and all forms that use WORDS to promote something, including audio and video.
The translation from mail order, direct mail, space ads and other forms of promotion in the pre-Internet age to the Interweb age is pretty obvious. In direct mail you needed a mailing list and the best one was filled with people who have bought from you in the past. In the Interweb age, you still need a mailing list and the best one still needs to be filled with people who have bought from you before, only it needs to reside on your autoresponder rather than with your mailing list company.
A few principles are not directly translatable and others are difficult to translate but, thankfully, they are in the minority. Color, for example, is no longer a financial issue. We get that free with the Interweb. It used to cost a lot more when you had to get your mailing piece or ad in color and that could mean the difference between success and failure, even though color pretty much always pulled better.
As for principles that have no translation, they are too in the minority. Security and WordPress are a couple examples and as you can see these are not really related to copywriting and promotion as they are to technical issues.
These Are Currently Available:
Scientific Advertising – Audio and Video versions
The Robert Collier Letter Book by Robert Collier
Tested Advertising Methods by John Caples
How To Write A Good Advertisement by Vic Schwab
The Boron Letters by Gary Halbert
The Lazy Man’s Way to Riches by Joe Karbo
7 Steps to Freedom by Ben Suarez
Gene Schwartz on Breakthrough Copy by Eugene M. Schwartz at Phillips Publishing
2001 Greatest Headlines Ever Written by Carl Galletti
Secrets of the Greatest Advertising Geniuses… by Carl Galletti
Reason Why Advertising by John E. Kennedy
Intensive Advertising by John E. Kennedy
Ogilvy On Advertising by David Ogilvy
How to Write (Free) by David Ogilvy
How To Make Your Advertising Make Money by John Caples
Newstrack Advertising Classics – 8 advertising classic in audio
Confessions of an Advertising Man by David Ogilvy
The First Hundred Million by Emanuel Haldeman-Julius
The Lasker Story As He Told It by Albert D. Lasker
How To Write Letters That Win by The System Company
My First Sixty Years in Advertising by Max Sackheim
Taken At the Flood (Albert D. Lasker biography) by John Gunther
Writing That Works by Kenneth Roman and Joel Raphaelson
Reality in Advertising by Rosser Reeves
1001 Ways to Market Your Books by John Kremer
The 100 Greatest Advertisements by Julian Watkins
How To Win Friends and Influence People by Dale Carnegie
How to Advertise by Kenneth Roman and Jane Maas
The Unpublished David Ogilvy by David Ogilvy
Blood, Brains & Beer: The Autobiography of David Ogilvy by David Ogilvy
Or Your Money Back by Alvin Eicoff