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Books, Courses, Articles, Reports, Audios and Videos

Your Source of Expert Knowledge

Here is where you’ll find books, courses, articles, reports, audios and videos. Some are for sale and some are free downloads. The ones for sale may be from Amazon or directly from me.

Many of the offerings here are classics. That means they probably deal with pre-Internet marketing and although, some of it may seem dated to you, remember that copy is copy. Words that sell in a sales letter and most of the techniques used are just as applicable to Interweb sales pages, email and all forms that use WORDS to promote something, including audio and video.

The translation from mail order, direct mail, space ads and other forms of promotion in the pre-Internet age to the Interweb age is pretty obvious. In direct mail you needed a mailing list and the best one was filled with people who have bought from you in the past. In the Interweb age, you still need a mailing list and the best one still needs to be filled with people who have bought from you before, only it needs to reside on your autoresponder rather than with your mailing list company.

A few principles are not directly translatable and others are difficult to translate but, thankfully, they are in the minority. Color, for example, is no longer a financial issue. We get that free with the Interweb. It used to cost a lot more when you had to get your mailing piece or ad in color and that could mean the difference between success and failure, even though color pretty much always pulled better.

As for principles that have no translation, they are too in the minority. Security and WordPress are a couple examples and as you can see these are not really related to copywriting and promotion as they are to technical issues.

These Are Currently Available:

Scientific Advertising – Audio and Video versions  

The Robert Collier Letter Book by Robert Collier

Tested Advertising Methods by John Caples

How To Write A Good Advertisement  by Vic Schwab

The Boron Letters by Gary Halbert

The Lazy Man’s Way to Riches by Joe Karbo

7 Steps to Freedom  by Ben Suarez

Gene Schwartz on Breakthrough Copy  by Eugene M. Schwartz at Phillips Publishing

2001 Greatest Headlines Ever Written by Carl Galletti

Secrets of the Greatest Advertising Geniuses…  (Free) by Carl Galletti

Reason Why Advertising by John E. Kennedy

Intensive Advertising by John E. Kennedy

Ogilvy On Advertising by David Ogilvy

How to Write (Free) by David Ogilvy

How To Make Your Advertising Make Money by John Caples

Newstrack Advertising Classics – 8 advertising classic in audio

Confessions of an Advertising Man by David Ogilvy

The First Hundred Million  by Emanuel Haldeman-Julius

The Lasker Story As He Told It by Albert D. Lasker

How To Write Letters That Win by The System Company

My First Sixty Years in Advertising by Max Sackheim

Taken At the Flood (Albert D. Lasker biography) by John Gunther

Writing That Works by Kenneth Roman and Joel Raphaelson

Reality in Advertising by Rosser Reeves

1001 Ways to Market Your Books by John Kremer

The 100 Greatest Advertisements by Julian Watkins

How To Win Friends and Influence People by Dale Carnegie

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman

How to Advertise by Kenneth Roman and Jane Maas

The Unpublished David Ogilvy by David Ogilvy

Blood, Brains & Beer: The Autobiography of David Ogilvy by David Ogilvy

Or Your Money Back by Alvin Eicoff

Available Free with Free Membership to this Site

To get the following books for free, just join this site. Hey, that’s free too. Just click on the icon above.

NOTE: You’ll just see the list here. When you join, you’ll be sent links to free stuff over a period of emails. This is what is currently available.

  • Obvious Adams by Robert R. Updegraff

These Are Being Prepared and Will Be Ready Soon – Check Back Later:

The Hopkins Code by Claude C. Hopkins and Carl Galletti

Copywriter Protege Program by Carl Galletti

Marketing Made Easy by Carl Galletti

My Life in Advertising by Claude C. Hopkins

The Halbert Copywriting Method by Gary Halbert

The Gene Schwartz Workshop at Rodale Press May 11, 1994

A Technique For Producing Ideas by James Webb Young

How To Advertise Yourself by Max Sackheim

Billion Dollar Marketing by Max Sackheim

Business Correspondence Library by Herbert Watson

Applied Business Correspondence by Herbert Watson

Robert Collier’s Million Dollar Sales Letters by Robert Collier

Getting Everything You Can Out of All You’ve Got by Jay Abraham

The Ginger Cure by William Granson Rose

How To Increase Your Profits in Any Economic Climate by Peter Sun

How To Make Maximum Profits in Minimum Time by Peter Sun

The Magic Story

 

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