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The Boron Letters

by Gary Halbert

“While reading Jay Abraham’s newsletter, ‘Your Marketing Genius at Work’, I read a piece called ‘LETTERS TO MY SON.’ It was written by an unnamed author and was a series of letters from someone in prison writing lessons to his son, Bond. It was brilliant and insightful and contained lots of great information about copywriting and marketing. After reading it, I was determined to find out who wrote it. I wanted to read more of his stuff. So, I planned to call Jay and ask him.”

“But, before I was able to make the call, I received a letter in the mail. It was a promotion for ‘The Gary Halbert Letter’. And in that promotion, Gary talked about his Tova Ad and I remember that story from the ‘LETTERS TO MY SON’ piece in Jay’s newsletter. I knew instantly that the author of that piece was now revealed to me. It was Gary Halbert. I later found out that Gary’s name for the piece was ‘The Boron Letters.’ Get a copy and read every every word. It will change your life and bank account.

Carl Galletti

Copywriter, Internet Marketer, Speaker, Author