Excerpt from the May 1987 issue of The Gary Halbert Letter:
“More than 60 years ago, a man named E. Haldeman-Julius conducted the most fascinating and large-scale market research program I’ve ever heard about. Are you familiar with Haldeman-Julius? He’s the guy who published the world famous Little Blue Books.”
“…To say that the Little Blue Books sold well would be somewhat of an understatement. How many of them were sold? I’m glad you asked because the answer is…..”
“More Than 100 Million!”
“…After Haldeman-Julius had sold over 100 million of these little books, then he wrote a book titled The First Hundred Million to tell what he had learned from this publishing venture. His statistics are amazing. They reveal exactly what interested the American public in the 1920’s and in exactly what relative proportions. And you know what? Those statistics are dead on target today!”
The first version is the original that was published by Simon & Schuster. It is 185 pages.
The second version which I call the “EXPANDED Version” includes the original PLUS two other publications.
One is a “Statistical Analysis of Little Blue Book Titles.” This consists of two listings of the Little Blue Book titles found in “The First Hundred Million.” The first listing is of titles in order of most sold. This makes it easier to find the most popular titles without combing through the entire book and compiling a list, which takes several hours to do. The second.is a listing in alphabetical order. This makes it easy to locate a particular book by title and then see what it’s sales were.
The other publication included in the EXPANDED Version is “A History of the Little Blue Books.” It gives a short background of the business and lists every Little Blue Book title ever published and has lots of photos of Little Blue Book covers, ads and other photos relating to the business.
The EXPANDED Version is 384 pages.
The First Hundred MillionBy Emanuel Haldeman-Julius
The First Hundred Million EXPANDED Versionby Emanuel Haldeman-Julius and Carl Galletti
He published about it in his May 1987 newsletter which you can get free online. He starts talking about it after about 10 or 11 paragraphs. Here’s the link:
Then return here to get the book.
For some interesting non-marketing info about the Little Blue Books…CLICK HERE