Excerpt from the May 1987 issue of The Gary Halbert Letter:
“More than 60 years ago, a man named E. Haldeman-Julius conducted the most fascinating and large-scale market research program I’ve ever heard about. Are you familiar with Haldeman-Julius? He’s the guy who published the world famous Little Blue Books.”
“…To say that the Little Blue Books sold well would be somewhat of an understatement. How many of them were sold? I’m glad you asked because the answer is…..”
“More Than 100 Million!”
“…After Haldeman-Julius had sold over 100 million of these little books, then he wrote a book titled The First Hundred Million to tell what he had learned from this publishing venture. His statistics are amazing. They reveal exactly what interested the American public in the 1920’s and in exactly what relative proportions. And you know what? Those statistics are dead on target today!”Gary Halbert
I’d like to write an amazing description here but, quite frankly, Gary Halbert wrote one back in 1987 that can’t be beat. That’s where I first heard about the book and I want you to get it straight from Gary’s mouth.
He published about it in his May 1987 newsletter which you can get free online. He starts talking about it after about 10 or 11 paragraphs. Here’s the link:
Then return here to get the book.
For some interesting non-marketing info about the Little Blue Books…CLICK HERE