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Ogilvy on Advertising

by David Ogilvy

“If I could only have one book on advertising, this one would be it. I find myself continually referring to it and its principles whenever I teach or talk about advertising or copywriting.

Carl Galletti

Copywriter, Entrepreneur, Speaker, Author, Top Internet Marketer

If this book had all the chapters removed except for one, “Wanted: a renaissance in print advertising,” it would still be worth ten times whatever you have to pay to get it. Throw in the other chapters and you have yourself a veritable gold mine of advertising wisdom.

The “Most important sentence in this book,” according to Ogilvy is:

“Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever.”

Some of the other things you’ll learn:

  • How to product advertising that sells
  • How to get clients
  • How to create advertising that makes the cash register ring
  • Twelve kinds of TV commercials that sell and four that don’t
  • Secrets of success in direct mail
  • Eighteen miracles of research
  • What advertising can do for charities
  • All you need to know about business-to-business advertising
  • And much, much more