Elmer Wheeler Bundle

Long before present-day marketing experts were talking about people buying on emotion and justifying with logic, Elmer Wheeler was pioneering the concepts that enabled him to be one of the highest-paid salesman and trainer of his time.

As he said:

The sizzle, for example, that makes people buy is this:

The sizzle is the tang in the cheese,
the crunch in the cracker,
the whiff in the coffee,
and the pucker in the pickle.

That’s what people buy and nothing else.

The sizzle is the emotional side of the sale.

The steak is a factual side.

But virtually all present-day marketers have never heard of him and don’t have access to his training.

Not anymore.

I’ve assembled a collection of FIVE of his works that will fully introduce you to his principles.

For all those who believe that advertising, marketing, and copywriting are salesmanship multiplied, here is the master of salesmanship explaining just how it is done.

Tested Sentences That Sell

by Elmer Wheeler

This book is the result of his exhaustive testing of the emotional (i.e., Sizzle) phrases that get people to buy.

Loaded with plenty of “How to” come up with your own and lots of examples of the ones he came up with that sold millions of products.

Also includes 82 Writing Rules by Louis Rommel (Value: $9.97).

These two books normally sell together for $19.97.

For more information: CLICK HERE

Sell the Sizzle, Not the Steak

by Elmer Wheeler

This is a 34 minute and 34 second Mp4 VIDEO of Elmer himself explaining his principles, a rare find.

And with it I’ve included the soundtrack in audio Mp3 format, so you can listen in your car or any other Mp3 player.

And even included a fully human-edited Transcript for reading and making notes.

All three items total 373 Mb and normally sell for $47.

Man to Man: The Secrets of How To Sell

with Elmer Wheeler

This is a 24 minute Mp4 VIDEO that dramatizes his principles. Elmer himself explains his principles which are then dramatized to simulate real-life examples.

Included is a soundtrack in audio Mp3 format, so you can listen in your car or any other Mp3 player.

Also included is a fully human-edited Transcript for reading and making notes.

All three items total 172 Mb and normally sell for $29.97.

Selling the Sizzle

by Elmer Wheeler

This Elmer’s award winning talk that originally appeared on a record. It is a rare 28 minute Mp3 Audio recording from a long-forgotten record. The audio quality is superb.

Elmer clearly explains in his own voice just how to apply his principles.

You can listen in your car or any other Mp3 player.

All 8 tracks total 34 Mb and normally sell for $19.97.

Ads & Images

of or for Elmer Wheeler

Here is a collection of ads that sold Elmer Wheeler products.

Delivered as jpg images that normally sell for $9.97.