“Fundamentals in Advertising”
by Albert D. Lasker
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The five-word definition of advertising that will guide all your future decisions.
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How a former member of the Canadian Northern Mounted Police became the father of modern advertising.
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Want to know how a single phrase allowed Chrysler to compete with the seemingly unbeatable Ford and Chevrolet? Here’s the full story.
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How a soap company was able to use its own product’s weaknesses to become one of the best sellers in its industry.
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What every advertisement needs to do in order to make sales.
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Why copying your competitor’s successful advertising formula leaves you struggling to get customers. This story about a thriving toothpaste company will explain.
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The 4 fundamental principles behind advertisements that sell.
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Most copywriters think the “big idea” comes from their imagination. There are actually plenty of places to find the big idea – you’ll get 3 of the best ones.
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Do you like to stuff your sales letters with as many bonuses and offers as you can? You’ll learn why that can actually bring your sales down.
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If you’re trying to sell anything to millions of people, then you need to use this technique to stand out from your competition.
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Why trying to compete on price will almost always backfire in the long-term.
Fundamentals in Advertising
by Albert D. Lasker
$19.97
- Now ON SALE as part of Scientific Advertising Library Volume 2