The Greatest Direct Mail Sales Letters of All Time
by Richard S. HodgsonNEW and IMPROVED
We’ve ADDED 3 CHAPTERS:
How To START a Letter
How To CLOSE a Letter
100 Tips For Better Direct Mail Sales Letters
That’s an ADDITIONAL 81 Pages bringing the total to 538 Pages
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PLUS We’ve ADDED Editable Word DOC Transcripts
of 93 of the Sales Letters in the Book so you can just load them into your word processor and start making your changes — saves a lot of time.
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PLUS We’ve given you the OPTION of ordering:
Just the Transcripts,
Just the Deluxe Book with the Added Chapters, or
ALL of it Together (Best Choice)
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And, of course, ALL Are INSTANTLY DOWNLOADABLE

WHY THEY SUCCEED
How THEY’RE CREATED
How You CAN CREATE GREAT SALES LETTERS, Too!
Copyblogger had this to say about collections of winning ads (Swipe files):
Directory of Sales Letters included:
SECTION II Classic direct mail letters
- Newsweek “If the list upon which…name”
- Psychology Today Bathroom Door
- Reader’s Digest “Two Pennies”
- Admiral Richard E. Byrd Polar Center…Expedition
- Kiplinger Washington “Boom & Inflation”
- Barron’s “Widows & Orphans”
- Highlights for Children “Happy Faces”
- Mercedes Benz of NA – “Americans Won’t Buy it.”
- Old American Insurance Co. “Empty Shoes”
- Games Magazine “Connect The Dots”
- Nature Conservancy “Devil”
- Ambassador Letter-Brochure Combination
- First Baptist Church “Organ”
- Franklin Mint “100 Greatest Books”
- Breck’s Personalized Catalog Wraps
- Thompson Cigar Company “15 Rivers to Cross”
- American Bible Society “Your Faith Can Move Mountains”
- Hewlett-Packard Pocket Calculator
- Hewlett-Packard Pocket Computer
- Wall Street Journal “Two Young Men”
- American Express “Quite Frankly”
- Greystone Press “Frankly I’m Puzzled”
- DMEF – Personalized Letter from Bob Stone
- DMEF – Bob Dale Letter by John Yeck
- Tom Collins’ George McGovern
- Nat. Rep. Sen. Com – Repub Pres. Task Force
- Humor In Direct Mail: Haband Letters
- John Yeck’s Let’s Have Better Mottoes Assoc.
SECTION III Consumer mail order letters
- Franklin Mint Norman Rockwell Plate
- Franklin Mint Gallery of American/Western Art
- Natl. Wholesale Co. “Sarah Smith”
- Banker’s Life “One Woman to Another”
- Personal Improvement Corp “Lover of Life”
- Calhoun’s Collectors Society “My Stock Broker Husband”
- National Liberty Cancer Insurance
- Omaha Steaks Prospecting
- Frankl Lewis Miracle Grapefruit
SECTION IV Circulation and book promotion
- Organic Gardening “Five Mistakes”
- Business Week Invitation Letter I
- Business Week Invitation Letter II
- Business Week Invitation Letter III
- Bon Appetit “Sangria”
- Quest/78 Charter Subscription
- Psychology Today “Hitler”
- Prevention Magazine “Memories of Grandmother”
- Publishers Clearing House “Transparent”
- Publishers Clearing House “Advance Notice”
- Fly Fisherman Magazine “Trout Spoken Here”
- Popular Mechanics Encyclopedia Dirty Hands
- Time Life Books “Cowboy”
- Good Housekeeping “33 Ways”
SECTION V Fund-raising
- YMCA “Ernie Banks”
- New York Zoological Society “Zoofer”
- Champaign County Council on Alcoholism “Lonely Man”
- Harry S. Truman Library Institute Fund Raising
- United Republican Fund of Illinois “Demonstration”
- Miami University Fund Eddie Rickenbaker
- National Federation of the Blind Penny
- Southern Poverty Law Center Klanwatch Project
- Christina L. Woods Memorial Fund
- Nat. Trust for Historic Prevention “Drayton Hall”
- Covenant House Letters
SECTION VI Business to business
- IBM Direct Response
- Xerox Used Copiers
- McNeil Consumer Products Tylenol Crises
- Day-Times, Inc. Free Trial Offer
- Ingram Hall, Ltd. Lawyer
- Nestle Company Key
- Trans-Lux “9 Reasons”
- Ace Pecan Company “Dad’s Advice”
- Yeck Brothers Co. Grandfather’s Watch
SECTION VII Inquiry and lead-getting
- AT&T Information Systems Merlin
- RR Donnelley & Sons Co. Four-Step
- Westinghouse Security Stems Consumer
- Troy-Bilt Inquiry Answering
- General Telephone Co. of Illinois
- Champion “Here It is A Second Time”
SECTION VIII Rental and service
- Community Federal Savings “Wham”
- Alley Deli “Free Lunch”
- Dick’s Supermarkets “Congratulations”
- USMC “Yes-No”
- Aircraft Owners & Pilots Assoc. “Flying Start”
- Robert Bartlett Realty Co. “Just Suppose”
- Fairview Medical Research Survey On A Check
- Smithy Companies “Backwards”
- Presidential Card “Did I Lose A Letter From You”
- Bache Financial Planning “Rating A General”
SECTION IX Personalized letters
- Reader’s Digest
- Time-Life Books Non-Computer
- Helene Curtis Beauty Salon
- Official Meeting Facilities Guide
- Xerox Preferred Account
- Canadian Office of Tourism
And MORE…Much, Much MORE!
This is not just a collection of the best and hardest to find sales letters but also the best advice on how to write them.
Here’s just a sample of what else you get:
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- Copywriting Formulas (12 Of Them)
- The Copywriter’s Packet – What It Is, What It Contains, And Why It Is So Important To Have One
- How To Use This Book
- Creating Direct Mail Letters
- Guidelines For Good Letters
- How Long Should a Letter Be?
- 100 Motivations For People To Buy
- Before The Writing Starts
- The Starting Point
- The Opening Paragraphs
- The Cross-Out/Write-In Technique For Testing The Effectiveness Of Your Copy
- How To Make Your Copy Clear And Easy To Understand
- The Five “Musts”
- The Opening Paragraphs
- The Hat Trick Technique For Testing Your Copy
- The Johnson Box
- The Order Form
- The Postscript
- Editing Copy
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PLUS
You now get the choice of including Word DOC file TRANSCRIPTIONS of all the Sales Letters.
Why would you want these?
Actually, there are a couple of good reasons:
1 — You could just take the transcription directly into your word processor and begin changing it to suit the product/service you’re working on, using the sales letter as a MODEL. Nothing like having a good sales letter to model.
2 — It’s easier to do a “copy a great sales letter” technique. You just put it into your word processor and copy a paragraph at a time. This method was popularized by Gary Halbert but he got it from Thomas Hall who got it from a sailor who used it to copy a novel and become a successful novelist. Works great for learning to write sales letters.
Look what USED hard copies of this book are selling for on…
AMAZON:
ABEBOOKS:
“Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing, too – human emotions never change.”

You’ll Be SHOCKED at the LOW, LOW Investment
93 Editable Sales Letter Transcriptions
Subtitle goes Here- 93 Editable Sales Letter Transcriptions Only (for those who already have the book)
- Instantly Downloadable
- All letters in Word DOC format
- Includes an Index
The Greatest Direct Mail Sales Letters of All Time DELUXE Version with TRANSCRIPTS
Includes 3 Extra Chapters and 93 Editable Sales Letter Transcriptions- 538 Pages in the book PLUS 237 Pages of 93 Editable Sales Letters
- That’s a TOTAL of 775 Pages!!!
- Instantly Downloadable
- The Best and Most Profitable Sales Letters Ever Written
- A GOLD MINE of Copywriting Genius
- Study Them and Discover Their SECRETS!!!
The Greatest Direct Mail Sales Letters of All Time DELUXE Version
Includes 3 Extra Chapters but no Word DOC Sales Letter Transcripts, just what's in the book- 538 Pages in the book only
- Instantly Downloadable
- The Best and Most Profitable Sales Letters Ever Written
- A GOLD MINE of Copywriting Genius
- Study Them and Discover Their SECRETS!!!