“How would you like to have me – Dan Kennedy – sitting in your office, waiting, ‘on-call’, to leap to attention and give you my very best advice, answer, or strategy any minute you need it, day or night?”
Get Instant Access To 979 “quick-fix” solutions I use every day to overcome every obstacle, roadblock and problem I EVER face in business –
And NOW it can be YOURS!!!
It’s like having me as your 24/7 consultant on speed-dial!
From: Dan Kennedy
Re: POWER POINTS
I want to tell you about a moneymaking tool extraordinaire, that I have invested 19 years in making. It is called POWER POINTS, and it is, by far and away,
The Most Valuable and Important Tool or Product of Any Kind I’ve Ever Brought Forward!!!
And I can’t wait to describe it to you in all of its glorious detail because right now, at the click of a button, it can be all yours.
How to Access What I Know
To Get What You Need When You Need It.
The answer: POWER POINTS.
Let me explain how this tool was built.
Two years ago, a very capable editor and organized-thinker, very familiar with my work, took everything we could find that I had said, taught, recorded, or written, published and unpublished, even consulting session notes, since 1975…….quite literally a trailer-truck full of raw material……and set out to edit out all the duplication, pull together all the gems, and get it organized into categories and disciplines, somewhat like an encyclopedia.
It took her nearly an entire year of very dedicated effort.
I invested a large sum of money
in her efforts.
Now I’ve been working with what she delivered, to make it even more useable and accessible.
In total, 19 years of my experience and nearly 3 years of arduous labor have gone into assembling POWER POINTS for you.
Here was my goal, my idea:
At any time, for any specific purpose, you could go right to the proper place in this tool and get a quick, concise refresher- what would Dan Kennedy think and say about this?
So, let’s say you’re getting ready to go and give a speech, to persuade 10 or 10,000 to accept your proposition or buy your products. You could instantly yank me into the room and get a quick download of my best advice and strategies for group selling, platform selling, and public speaking.
Or let’s say you’re putting together a new sales letter or advertisement, and you’re stumped on the offer. You get me to instantly beam down into the chair next to your desk (or into your phone) and reel off my very best suggestions for building the most powerful, magnetic offers possible.
Or, you’re about to get on the phone and negotiate a deal with a particularly difficult client. Blink your eyes like Barbara Eden and — zap — there I am, to go over a handful of key ideas about winning in negotiations.
I’m at your beck and call. Anytime. As
needed. As often as needed.
Many of my students have been asking for a resource like this for years. Maybe you’re one of them. It’s finally here. Now you can keep me on the shelf right next to your desk, ask me a question any time you want to, and get an instant answer. (If you’ve profited at all from what I’ve provided to you so far, why wouldn’t you jump at this?)
What is a Power Point anyway?
- A Power Point is something so important, so critical, so pivotal that it alone can make or break the project, the marketing piece, the ad, the letter, the phone call, the presentation, the entrepreneurial plan of action.
- A Power Point is something so useful, influential and effective it can resolve even a seemingly enormous problem, can break through paralysis of analysis, provide light in darkness to show you the best way out.
- A Power Point is THE factor, the idea, the principle, the truth that makes THE difference between success and failure.
In my new POWER POINTS Manual, I’ve identified 979 of these Power Points, divided into 3 main categories:
1. Advertising, Marketing & Sales
2. Personal Achievement & Productivity
3. Entrepreneurship & Business Success ……
but there are a gazillion sub-categories.
Just for example, in “Advertising, Marketing & Sales,” there are sub-categories like:
Headlines….. Offers….. Guarantees…… Consumer Psychology….. Multi-Step Marketing….. Lead-Generation….. Sense Of Urgency….. Positioning….. and many, many more.
Here’s just a tiny sampling of the 979 gems to be found in POWER POINTS
Advertising, Marketing, Copywriting
- The thing that is more important than creative, copy, offer, target markets, etc. in making your advertising pay off.
- How to DOUBLE the readership of just about any ad.
- How to use the five EMOTIONAL Factors to make advertising sizzle.
- THE most effective kind of direct-mail campaign.
- The two most frequently made mistakes in advertising.
- Why you should advertise. It’s NOT what most people think… and they waste a lot of money as a result.
- The power of the hidden benefit: how to use this strategy to re-ignite tired offers.
- The Powerful SECRET revealed by five millionaires who met secretly on a Caribbean island.
- The power of risk reversal: how to create compelling guarantees.
- Two obstacles that even the very best copy, message, and offer can never overcome and what you must do instead.
- THE one thing people are eager to buy, above all else.
- The power of unfair comparison.
- Two magic words that boost the pulling power of most headlines.
- The power of the right offer.
- A tough, challenging, in-your-face question that will make all your advertising better.
- A sure-winner campaign for just about any business.
- The power of primacy and recency.
- The sales letter trick most copywriters forget.
Entrepreneurship & Business Success
- The paradigm shift in how you see yourself, that produces enormous, fast gains in sales and profits.
- The best piece of people management advice that everybody ignores.
- THE financial secret that pulls extraordinary profits from ordinary businesses.
- The secret of the entrepreneur who can take risks without worry.
- What to do if everybody hates your idea.
- THE Cardinal Rule of Delegation.
- Why increasing sales is rarely the right #1 priority.
- The Three Rules Of Management that prevent panic, insure objectivity instead of emotional response and foster calm peace of mind.
- How the Mini-Conglomerate Strategy can conquer most entrepreneurs biggest, most frequent reoccurring, most distasteful problem.
- How to look at customer retention.
- The one ingredient every product should have before you invest in marketing it.
- How to create a Cash Flow Surge when you need it most.
- The single, recurring decision that has more to do with your long-term success than any other and why most entrepreneurs blow this one more often than not.
- The power of parasite marketing: how to create marketing capital out of thin air.
- The purpose of being in business. (Most entrepreneurs have this all screwed up!!!)
- The power of overhead creep.
- Why EGO is your worst enemy, and how to protect yourself.
- How to create a Cash Flow Surge when you need it most.
- The Five Rules Of Business that, followed, virtually guarantee ultimate wealth.
Sales, Achievement & Productivity
- How to make price a non-issue every time! (2 simple techniques that take price out of the buying decision, even in price-sensitive businesses filled with cheapest price competitors!)
- How a simple misunderstanding costs most professional offices, service businesses and stores small fortunes year after year.
- What you must know about offending people.
- The only kind of question to ask when closing a sale.
- In person-to-person selling or negotiating, the most important trick that melts resistance away.
- The power of package selling.
- The one thing every prospect, customer, or client wants so desperately that they will buy just about anything from anybody who can fulfill this primal need.
The Detailed Index Makes This Work For You As If I Was Sitting Right There, Waiting To Instantly Answer Any Question
The INDEX is darned near magical. Putting together the Index was almost as herculean a project as was doing everything else.
This is a detailed, cross-cross-cross referenced, highly organized, easy to use Index, so you can get from question or topic to answers fast. Every Power Point is numbered, every page is numbered, and both sets of numbers are used in the Index.
You can go to the Index and instantly find all my Power Points for:
- Sales letters
- Order forms
- Multi-step marketing campaigns
- Promotional books
- Lead generation
- Using mailing lists
- Recorded messages
- Preparing for an important negotiation
- Reacting to sudden adversity
- Increasing a business cash flow
- Cleverly re-inventing a business
- Cheap, do-it-yourself market research
- Adding sizzle to a speech
- Etc., etc.
POWER POINTS Is BIG!!!
As big as my career experience.
I have consulted in over 176 different businesses, industries, and professions, with clients ranging in size from less than a million dollars a year in sales to over a billion dollars a year in sales, and everything in between. My clients’ successful results have made me a marketing legend.
I have built, bought, and sold businesses. Created publishing and marketing businesses for $500.00 to $5,000.00 that have subsequently produced millions of dollars in sales.
I have had enormous and embarrassing failures.
I have private clients in continuing relationships as long as 10 years, customers and subscribers who’ve been with me as long as 15.
I have faced hundreds of business problems, thousands of marketing challenges, turned losing projects into winners, multiplied profits and incomes, invented truly new and innovative methods and strategies, even revolutionized a few entire industries.
Every ounce of all that experience, successful and unsuccessful, is condensed and included in POWER POINTS.
POWER POINTS is so gigantic it can’t even be put in one volume!
POWER POINTS will be delivered to you in three large volumes.
In addition to the Manuals, you also get the entire POWER POINTS ENCYCLOPEDIA that has all the Power Points (less illustrations) in one convenient and SEARCHABLE PDF file.
This means you can just use keywords to instantly find whatever you’re looking for. Or, you can just browse through the document on your own.
POWER POINTS was initially offered ONLY to my private clients and Inner Circle Members. It was then set for publication at $599.00 in big hefty manuals that cost a fortune to print.
But now that I’ve made them digitally downloadable and instantly available I decided to offer them to others — not just Inner Circle Members.
Right now, you can get the entire POWER POINTS SYSTEM for just $399.00. A huge discount from its initial retail price of $599.00, a full $200.00 off. And that includes the searchable Power Points Encyclopedia.
You might put thousands of dollars in your pocket from just one use of POWER POINTS.
Imagine what you might make by asking it a question every day.
Wake Me Up In The Middle Of The Night
Go ahead: worry me endlessly with your questions. Poke me in the side and ask me questions all day long. Roll me over and ask me a question in the middle of the damned night.
Like a circus sea lion who does a somersault every time a dead fish is waved over its head, I will leap to alertness, ready and eager to give you my very best ideas, advice, and answers at a moment’s notice, any time, as often as you desire. That’s what owning POWER POINTS lets you to do.
This really is THE ultimate Dan Kennedy product.
If you’ve benefited from any of my products, then you must have this product.
Power Pointsby Dan Kennedy
- All 979 Power Points in 3 Indexed VOLUMES (PDF)
- The easily searchable Power Points Encyclopedia with all 979 Power Points in 1 PDF file
- The 56 minute AUDIO Mp3 seminar presentation
- Dan Kennedy’s Fast Cash Consulting Tricks and Power Points USP Checklist
- All Instantly Downloadable