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Newstrack Advertising Classics

Turn Yourself into An Advertising, Marketing and Copywriting Genius

By studying 8 of the greatest advertising geniuses who ever lived

Now instantly available as downloadable Mp3 audio files:

The Crushing Weight of Marketing Genius
You Haven’t Tapped Into Yet

“I’ve spent thousands on courses and books, but I still feel like I’m missing something fundamental about advertising that the greats just seemed to know instinctively. Every campaign feels like I’m reinventing the wheel, and my clients can sense my uncertainty. Meanwhile, the competition keeps pulling ahead with strategies that seem obvious in hindsight. If only I could somehow download decades of wisdom directly into my brain without adding more to my impossible schedule.”

This sentiment echoes across marketing departments, freelance desks, and agency war rooms worldwide. The pressure to perform at the level of advertising legends while juggling the demands of modern marketing is creating a silent crisis among professionals at every level.

The struggle to absorb the wisdom of advertising giants isn’t just about professional development—it’s about survival in an increasingly competitive landscape where the fundamentals of human psychology remain constant, but our time to master them keeps shrinking.

But it doesn’t have to be that way…

“21 Hours That Will Make You Rich!”

Listen up, my friend. What I’m about to share with you is so valuable it’s almost criminal I’m allowed to tell you about it at all.

FACT: The fastest way to make a fortune in advertising is to STEAL the proven secrets of giants who’ve already made millions with their methods.

FACT: These advertising legends spent decades perfecting techniques that can stuff your bank account with cash – techniques they documented in books so powerful some have been BANNED from reprinting.

FACT: Until now, accessing this forbidden knowledge required sacrificing your precious time – the ONE resource you can never get more of.

But what if I told you…

You Can Now Download the Money-Making Secrets of 8 Advertising TITANS Directly to Your Phone – And Absorb Their Genius While You Drive, Exercise, or Even While You Sleep!

Look, let’s get real. Most people in advertising are BROKE and STRUGGLING because they’re trying to reinvent the wheel. Meanwhile, the smart money is quietly DUPLICATING the exact methods used by history’s most successful ad men.

These aren’t just any advertising books. These are the holy grails – the actual blueprints used by men who generated BILLIONS in sales. Men who could sell ice to Eskimos and make them thank them for it.

And now, for the FIRST TIME EVER, you can download all 21 hours of these priceless recordings INSTANTLY as Mp3 files!

No more waiting for the mailman…
No more bulky cassette tapes or scratched CDs…
No more excuses about “not having time” to study…

This Is Like Having 8 Millionaire Mentors Whispering Their Most Guarded Secrets Directly Into Your Ear!

Imagine driving to work tomorrow while Claude Hopkins (the man who made millions selling Schlitz beer) reveals how he could double your sales with one simple technique.

Picture yourself at the gym as David Ogilvy (the original “Mad Man” himself) explains exactly how he wrote headlines that pulled in millions – headlines YOU can adapt for your business TODAY.

Think about relaxing on your patio while Max Sackheim (master of mail-order fortune-building) hands you the exact formula he used to create the most successful subscription ad in history.

WARNING: This Arsenal of Advertising Weaponry Is Not For Everyone!

Some of these books are now IMPOSSIBLE to find in print. The principles inside are so powerful that average people simply wouldn’t know what to do with them.

But if you’re serious about making serious money in advertising, these 26 Mp3 files contain everything you need to outmaneuver, outthink, and outperform everyone else in your market.

All 21 hours fit on ONE CD. Or keep them on your phone. Or your computer. Play them anywhere, anytime.

While your competitors are wasting time on worthless webinars and outdated courses, YOU’LL be absorbing the time-tested, proven methods of:

David Ogilvy, Claude Hopkins, Albert Lasker, Fairfax Cone, Rosser Reeves, Alvin Eicoff, Leo Burnett, and Maxwell Sackheim

Some of these books are out of print FOREVER. This audio collection might be your ONLY chance to access their content.

Get Instant Access Today!

Don’t wait. Don’t think. Don’t hesitate. The same information that made these men millions can do the same for you… but only if you ACT NOW!

The wisdom of these 8 advertising masters is waiting to transform your business, your bank account, and your life. And the best part? You don’t have to sacrifice a single minute of your busy schedule to get it all.

Click the button below to download all 21 hours INSTANTLY.

Remember, some of these books are no longer in print. Once they’re gone, they’re GONE FOREVER. This might be your last chance to access the same secrets that built some of the greatest advertising fortunes in history!

David Ogilvy – 

Ogilvy on Advertising

David is one of the best known of all advertising men – and for good reason, his agency is one of the top in the world. He has applied the wisdom of the classic ad men (such as the others in this tape se) and shown that it works successfully to sell products, even in current times.

And he has gone on to break new ground. There are secrets revealed in Ogilvy on Advertising that you won’t find anywhere else. “If you are lucky enough to have some news to tell, don’t bury it in your body copy.” “The headlines which work best are those which promise the reader a benefit.”

Claude Hopkins – 

My Life in Advertising

Considered by many to be the father of modern advertising, this book is one of the most revealing when it comes to basic, immutable advertising techniques that are still valid today and, in fact, will probably never change.

People have made millions by following his advice. He started at Lord & Thomas in 1908 at $1,000 a week and was paid as much as $185,000 in one year – a sum based upon a percent of the profits his ads brought in to clients. Here’s just a sample of his wisdom.

Argue anything for your own advantage and people will resist you to the limit. But seem unselfishly to consider your customers’ desires and they will naturally flock to you.”

Albert Lasker – 

The Lasker Story

Ogilvy said Lasker has made more money in advertising than anyone else. It is no wonder when you consider that during the depression his personal income was $3,000,000.00 per year from Lord & Thomas – the agency he headed and owned.

Lasker was personally responsible for bringing Claude Hopkins, John E. Kennedy, and the concept of “Salesmanship-in-Print” to the world, something for which we should all be thankful. Few people realize what a genius this man was but this tape set is very revealing in that regard.

Lasker seldom gave talks or published anything. The transcript of this talk to his staff was barely saved from extinction by an astute editorial director at Advertising Age who said that “nothing we have ever published has given the staff of Advertising Age so much instruction and pleasure as “The Lasker Story.”

“You can tell from a lot of the advertising today that the art department gets it up first and then someone writes the advertising to go with the art. With us, we first must get our headline, because the headline in the end, today as 25 years ago, is 90% of all there is to an ad.”

 

Fairfax Cone – 

With All Its Faults

“The first rule of good advertising, as we saw it, was that it must immediately make clear what the basic proposition is. Few if any people have either the time or the inclination to try to solve the puzzle of obscure advertising promises.”

Rosser Reeves – 

Reality in Advertising

He invented the Unique Selling Proposition, an extremely powerful concept that can turn many losing ads into winners. “The consumer tends to remember just one thing from an advertisement — one strong claim, or one strong concept.”

Alvin Eicoff – 

Or Your Money Back

Eicoff created direct response television and this is the work which revealed his secrets, just as easily applied to print or radio.

“…Set forth the problem, explain the solution, and then demonstrated why a specific product best meets that solution.”

“The potential customer should feel a strong personal identification with the problem presented, reflexively nodding his head in acknowledgement.”

Leo Burnett – 

Communications of an Advertising Man

“To change advertisements is cheaper than to change human nature. The successful advertiser knows how human nature works and sets it to work for him.”

“Don’t tell the people how good you make the goods, tell them how good your goods make them.”

“Ideas are more important than words.”

Maxwell Sackheim – 

My First 65 Years in Advertising

He created the Book-of-the-Month club and invented the “till-forbid” mechanism still used today. He also wrote one of the longest running ads of all time: “Do You Make These Mistakes in English?” It ran for 40 years, always making a profit.

“The slickest writing, the finest paper, printing and art work can’t make a good idea out of a bad one or an attractive offer out of a poor one. Of course, the thought in the headline is more important than any word- – but the right words make the thought penetrate.”