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Kenneth Roman

Author
Former CEO of Ogilvy & Mather Worldwide

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Kenneth Roman is the former Chairman and CEO of David Ogilvy’s advertising agency, Ogilvy & Mather. He was also the author of three very good books on advertising:

  • The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
  • How To Advertise
  • Writing That Works

Roman started out as an account exec and over his 26 years of working with David Ogilvy rose to Charman and CEO.

Fortunately, there are several video of Kenneth Roman which are very enlightening. Above, you will find a playlist of his best videos.

 

 

 

Kenneth Roman

<center><!-- [et_pb_line_break_holder] --><a href="https://www.amazon.com/King-Madison-Avenue-Ogilvy-Advertising/dp/0230100368/ref=as_li_ss_il?ie=UTF8&linkCode=li2&tag=cm093b-20&linkId=95759933d37c078f150e1bfca00844d1" target="_blank"><img border="0" src="//ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=0230100368&Format=_SL160_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=cm093b-20" ></a><img src="https://ir-na.amazon-adsystem.com/e/ir?t=cm093b-20&l=li2&o=1&a=0230100368" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
<center><!-- [et_pb_line_break_holder] --><a href="https://www.amazon.com/Writing-Works-Communicate-Effectively-Business/dp/0060956437/ref=as_li_ss_il?_encoding=UTF8&pd_rd_i=0060956437&pd_rd_r=KN242X121WJA4FRKT221&pd_rd_w=gf7OV&pd_rd_wg=ZmX4U&psc=1&refRID=KN242X121WJA4FRKT221&linkCode=li2&tag=cm093b-20&linkId=d355ddc6c2a6f51754546a004a57a384" target="_blank"><img border="0" src="//ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=0060956437&Format=_SL160_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=cm093b-20" ></a><img src="https://ir-na.amazon-adsystem.com/e/ir?t=cm093b-20&l=li2&o=1&a=0060956437" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />