How To Win Friends and Influence People
by Dale Carnegie
“There have been more than 30 million copies of this book sold. The ad selling it is in itself one of the most famous of all time and that’s why I’ve reproduced a couple of the original ads below.“
“It may be difficult but, if you can, get one of the original copies. Here’s what the cover looks like of one of the original hard copy books:”
Victor O. Schwab wrote the ad for this book and back in 1936 it sold a million copies within the first 3 years. It’s been selling ever since, more than 70 years later!!! Here are two versions of the ads. The first from 1936 and the second from 1937.
NOTE: To legibly read the copy in the ads, use the + control at the bottom of each ad to zoom with sharp resolution. Your browser’s zoom will NOT produce legible copy.