Ogilvy on Advertising
by David Ogilvy
“If I could only have one book on advertising, this one would be it. I find myself continually referring to it and its principles whenever I teach or talk about advertising or copywriting.“
If this book had all the chapters removed except for one, “Wanted: a renaissance in print advertising,” it would still be worth ten times whatever you have to pay to get it. Throw in the other chapters and you have yourself a veritable gold mine of advertising wisdom.
The “Most important sentence in this book,” according to Ogilvy is:
“Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever.”
Some of the other things you’ll learn:
- How to product advertising that sells
- How to get clients
- How to create advertising that makes the cash register ring
- Twelve kinds of TV commercials that sell and four that don’t
- Secrets of success in direct mail
- Eighteen miracles of research
- What advertising can do for charities
- All you need to know about business-to-business advertising
- And much, much more
<center><!-- [et_pb_line_break_holder] --><a href="https://www.amazon.com/Ogilvy-Advertising-David-ebook/dp/B00EMXBZKA/ref=as_li_ss_il?ie=UTF8&qid=1489937907&sr=8-1&keywords=ogilvy&linkCode=li3&tag=cm093b-20&linkId=71d5bf0d4208af0cf3460baa48c24aed" target="_blank"><img border="0" src="//ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=B00EMXBZKA&Format=_SL250_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=cm093b-20" ></a><img src="https://ir-na.amazon-adsystem.com/e/ir?t=cm093b-20&l=li3&o=1&a=B00EMXBZKA" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />