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How To Create Your Own Profit Producing
Headlines, Titles, and Bullets

By Carl Galletti

• A collection of 189 plug-and-play templates that you can use to quickly create incredibly effective bullets and headlines.
• The amazingly simple technique you can use to figure out if your list of bullets will convince your readers to buy.
• The exact bullet-creating method one of the “best bullet writers” in the world uses for his own copy.
• There are just a couple of key rules for writing amazing bullets. Here’s what they are…and when it’s ok to break them.

Scientific Advertising Illustrated (eBook)

by Claude C. Hopkins

“Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

David Ogilvy
Founder, Ogilvy & Mather

Author: 
Confessions of an Advertising Man
Ogilvy on Advertising