Announcing:

“The NEW Eugene Schwartz Package”

A New Way to Master The Copywriting Techniques of One of the World’s Greatest, Most Successful Copywriters

Eugene M. Schwartz is one of the best copywriters of all time.

His “Hit Ratio” (the percent of winning ads) was 85%, one of the highest in all copywriting history. That’s like a baseball player having a batting average of 850.

That kind of record is unheard of in the marketing world.

Rodale, one of his clients, was able to sell millions of books using the copy he wrote for them, and no copywriter, staff or freelancer, was ever able to outperform his copy.

He wrote one ad that sold 1.98 million copies of a single $25 book.

That’s nearly $50 Million!

And just from one book!

He also wrote the ad that started Boardroom Reports, one of the most successful direct response companies of all time.

His headline for that copy was:

“Read 300 Business Magazines in 30 Minutes.”

The company started in with only $3,500 and quickly grew to annual sales of more than 50 million.

He wrote more winning direct response copy than perhaps any other copywriter in history.

One favorite was his classic that sold a book on Chinese medicine.

Maybe you remember the headline:

“How Modern Chinese Medicine Helps Both Men and Women
Burn Disease Out of Your Body Lying Flat on Your Back,
Using Nothing More Than the Palm of Your Hand!”

Or how about these classic Eugene Schwartz winners?

“71-Year-Old Man Has Sexual Congress Five Times a Day!”

“I’ll Make You a Mental Wizard in One Evening! Here, At Last, is Your Chance to Gain the THINKING-MACHINE MIND You’ve Dreamed About….”

“How To Beat the Giant Food Companies and Save Up to 95 Cents on Every Dollar…”

So, how can you get into the mindset of this legendary copywriter and start writing HIS kind of blockbuster copy?

Up until now, the only way was to study and master his book: Breakthrough Advertising. It’s a great book and one that you should have, even as expensive as it is. One person who bought this book and studied it said it helped raise his net worth from $100 Thousand to $10 Million. WOW!

But the truth is:

it’s HARD to learn from that book.

Even top copywriters find it challenging.

If you have the book and have tried to grasp its techniques, you know what I mean. It’s a lifelong study project.

Well, It Doesn’t Have To Be That Way Because…

Now there’s a better, faster way to improve your copy. It will have you mastering Gene’s writing technique and making money while doing it.

And after using this method, his book, “Breakthrough Advertising” will start to become easier to understand and apply. After all, Eugene Schwartz authored the book only AFTER he had written all his famous ads that got spectacular results.

What you want to do is get so familiar with Gene’s copy that when you go back to read the book, the principles will JUMP OUT AT YOU and be much clearer and easier to understand.

You see, one of the best ways to acquire the skill of another copywriter is to read and study all of their copy, not just the headlines but the actual ads themselves.

This was sadly missing in Gene’s book, it only had five actual ads in it. But I’ve tracked down and curated more for you. Here is a composite picture of them:

Notice that there are some ads that have the same headlines. They are included for a specific reason.

Although they are selling the same product, they differ in either copy and/or layout/visuals.

The reason for including these variations is because it is very instructive to see the changes.

You will get to see, in the case of fitting the promotion into a smaller space, what Gene felt was the most important parts of his message.

Notice that at the end of each headline is a special designation I’ve added. These designations show an abbreviation for the company selling the product, the response code that shows which insertion the ad is placed, and a “GS” that indicates copy was attributed to Gene Schwartz (aka Eugene M. Schwartz).

Sometimes I include the date of publication but mostly not.

This collection has taken years to put together…

and even after it was assembled I spent weeks going over each and every one of them, using expensive software to straighten them, improve their readability as much as possible, and remove ink splashes/other imperfections. In some cases, due to poor digitizing, I had to even reconstruct some parts of the ads.

It has been a long and involved project but the result is worth it.

This Is The Clearest, Most Complete Collection Of Gene’s Works That Has Ever Been Assembled

But it’s not just a collection. It’s the best starting point for advancing your copywriting skills. And…

Here’s What Makes This Collection Better Than Any Other:

• Each file is labeled with it’s headline, so you can easily locate whichever ad you’re looking for
• You get them in JPG format, so you can easily view them and page through them. No more opening an endless number of PDFs to discover the one you’re looking for…or paging through a big PDF to try to find it.
• Each ad has been improved for readability – skews have been corrected, blurry copy/images have been sharpened, ink blotches/spots from either the printing or digitizing process have been corrected…and in some cases badly reproduced sections have been reconstructed as close as possible to the original.

Take this collection and use it with the method in my new special report, “How To Turn Your Swipe File Into A Gold Mine – The Copywriter’s Secret Weapon” and…

Watch Your Copywriting Skills,
Results, and Fees Just Skyrocket

Now you can learn directly from the direct marketing legend Gene Schwartz.

His ads were big winners. And NOW you can have not just the headlines but the actual ads to study, complete with all the copy that Gene wrote that followed these headlines.

You can read and study these winners and many others.

It’s all right here in this NEW Eugene Schwartz Package.

Gene had a client list that read like the “Who’s Who” of direct marketing –

• Boardroom,
• Rodale,
• Joseph E. Cossman,
• Harry Lorayne,
• Bill Bartman,
• and dozens more. 

“I worked directly with Gene at Rodale from 1985 until his death,” says Pat Corpora of HCI Direct. “He wrote dozens of direct mail controls for me and contributed more than any other writer to our success.”

With this package, you get to look into the copywriting mind of one of the top copywriters of all time and learn from the master himself.

And that’s not all…

You Also Get These Valuable BONUSES FREE:

How To Use This

Eugene Schwartz Package 

To Dramatically
Increase Your Income

If you could sit down with the world’s best copywriter and apprentice under him…get him to show you how he routinely gets explosive results, you would soon see dramatic increases in your own results.

And that would let you charge what other A-listers charge for writing copy.

Unfortunately, it’s unlikely to happen.

That’s partly because most of the A-listers are no longer with us, sadly, including Gene.

And as for currently living A-listers are, they’re too busy and/or have all the copy cubs they need…unless you pay them a WHOLE BUNCH of money (think multiple thousands or even tens-of-thousands).

But there is hope

I can show you how to master ANY copywriter’s technique, whether they’re living or gone.

I’ve written a book on how to do this. And I want to give it to you for:

How To Turn Your Swipe File
Into A Gold Mine:

The Copywriter’s Secret Weapon

Swipe files, collections of successful ads by successful copywriters, have long been the secret weapon of copywriters but very few products show you how to use these to your best advantage. So, I wrote this book to do just that for you.

I show you how to get the most out of your swipe file.

You know, Dan Kennedy once said “Principles never change” and he was absolutely right. Strategies change, tactics change, but principles never change. And that’s what you get out of swipe files…

The Principles That Never Change

And this is never more evident than when you study swipe files of old ads. That’s because you will clearly see through any strategies and tactics because they are now old and out dated.

But the PRINCIPLES that never change JUMP OUT AT YOU and imprint themselves in your brain, there for you to use when you write your own copy.

I normally sell this for $19.97 but I’d like to give it to you for free, as part of this special offer.

Buy WAIT
There’s MORE…

During this special promotion…you will ALSO get the following Eugene Schwartz products as BONUSES for FREE:

Eugene Schwartz LIVE! at Rodale Press ($49.97 value) 

BOTH Mp4 Video and Mp3 audio – This is where Gene explains his PROCESS for writing copy. It explains what the process is about and what he does when he actually sits down to write copy. It shows how long he writes, what he does when he writes. etc. This is the missing piece of the puzzle for most Gene Schwartz fans.

I Write With My Ears – ($19.97 value)

PDF ebook – This is a special report where Gene reveals his little-known technique for writing copy that gets to the heart of the market.

Gene Schwartz on Breakthrough Copy at Phillips Publishing ($19.97 value)

PDF ebook – In this transcript, you will discover:

• How To Get In Touch with Your Audience
• How to Work Extremely Intensely, in spurts
• Why You Should Never “Create” and What You Should Do Instead To Achieve Better Results
• How To Get Every Sales Appeal Out of the Product
• How To Find Your Readers’ Hidden Desires
• The Amazing Interviewing Technique That Uncovers the Hidden Secrets of the Product
• How He Started His Own Publishing Business (one of those books, now out of print, is currently being offered, used, on Amazon for $4,000.00)
• How To Trick Your Subconscious Mind into Revealing the Best Ideas
• The Surest Way To Know Whether Your Copy Will Be Effective or a Failure
• Why You Should Not Sell in Your Headline and What You Should Do Instead
• How To Figure Out WHO You Are Writing To and How To Address Them
• How To Uncover Great Headlines
• How To Prepare the Ground for Powerful Claims
• How To Prove Your Claims
• How To Channel the Market’s Demand onto Your Product
• Why Your Copy’s Layouts Should Be UGLY Rather Than Beautiful
• How To Rejuvenate Your Copy After It Stops Selling
• How To Get Instant Credibility for Your Product

Bill Kaysing’s Freedom Encyclopedia direct mail package ($19.97 value)

A direct mail piece was written by Gene Schwartz and comes in PDF format. It is rare to find an actual mailing package written by Gene, so this is an excellent opportunity to study his copy as he applied it to the real world. Instant Improvement was his own company, so you know he wrote his best copy for it. Every word in this package is clear and easily readable and can be printed out or viewed on-screen.

Read 300 Business Magazines in 30 Minutes ($19.97 value)

PDF and JPGs of direct response sales letter – This is the letter that started Boardroom Reports.

Burn Disease Out Of Your Body ($19.97 value)

PDF and JPGs of mailing package – Gene’s blockbuster direct mail piece that sold a ton of books.

127 Winning Headlines By Eugene M. Schwartz and Lawrence Bernstein ($29.97 value)

PDF ebook – Here’s the Table of Contents:

• What Makes a Gene Schwartz Space Ad Tick?
• YOURS FREE! A Million Dollar Testing Lab
• Winning Headline Approaches
• Headlines emphasizing an immediate or rapid result
• Headlines using metaphors and word pictures
• Headlines phrased as questions
• Headlines stressing the “Try Before You Buy” proposition
• Beauty and Rejuvenation Advertising Headlines
• Weight Loss Advertising Headlines
• Exercise Advertising Headlines
• Adult and Childhood Education Advertising Headlines
• Memory Improvement Advertising Headlines
• Biz-Op Advertising Headlines
• Investment Advertising Headlines
• Grants, Credit and Legal Advertising Headlines
• Self-Improvement Advertising Headlines
• Executive’s Self-Improvement Advertising Headlines
• Nutrition and Diet Advertising Headlines
• Quit Smoking Advertising Headlines
• Health, Pain Relief and Alternative Medicine Advertising Headlines
• Occult and Hypnosis Advertising Headlines
• Gardening Advertising Headlines
• Automotive Advertising Headlines
• Misc Advertising Headlines
• Magalog And Direct Mail Package Headlines
• Resources For Serious Direct Marketers and Copywriters

So, to summarize, here is a list of all the FREE BONUSES you get:

• Eugene Schwartz LIVE! at Rodale Press (both the Mp4 Video and Mp3 Audio – a $49.97 value)
• I Write With My Ears – ($19.97 value)
• Gene Schwartz on Breakthrough Copy at Phillips Publishing ($19.97 value)
• Bill Kaysing’s Freedom Encyclopedia direct mail package written by Eugene Schwartz ($19.97 value)
• Read 300 Business Magazines in 30 Minutes – also written by Gene ($19.97 value)
• Burn Disease Out Of Your Body ($19.97 value)
• 127 Winning Headlines By Eugene M. Schwartz and Lawrence Bernstein ($29.97 value)
• How To Turn Your Swipe File Into a Gold Mine ($19.97 value)

That’s $179.79 worth of value for FREE! WOW!

And Remember, You Get This in Addition to the:

204 Eugene Schwartz Ads

and the 3 Direct Mail Packages

You get the entire collection that alone sells for $297.00 PLUS as part of this special offer you also get $179.79 worth of FREE BONUSES (that’s a total value of $476.79) if you buy now.

What You Can Expect To Get Out of This Package…

An insight into one of the greatest copywriting geniuses of all time.

This collection of 204 of Gene Schwartz ads and 3 direct mail packages sell for only $297.00, less than you’d make from one mediocre landing page.

Yet, this collection will keep paying off for you for the rest of your life. Even if it only increased your rate for one sales letter by only $300, it would more than pay off for itself.

But, let’s be realistic here. It could easily double, triple, quadruple and maybe even 10X what you are now charging for just one sales letter. Now multiply that by the number of sales letters you could potentially write in your lifetime and you can begin to see the value in such a collection.

Then, of course, there’s the case that by improving the quality of your sales copy, you’re not only likely to up your fees but you are much more likely to be in demand and that will raise the number of sales copy assignments you will be given.

So, you can see that this package is probably worth many thousands of dollars in increased income for you and a fair price for it could easily be in the the thousands of dollars and it would still be worth every penny you pay for it today.

So, act now and get this before I come to my senses and start charging what it’s really worth.

ALL of the package is INSTANTLY DOWNLOADABLE to your computer right after you complete your order.

I’m sure you’ll be pleased with what you get. Check it out. It comes with a 30-day, no-questions-asked, money-back guarantee:

Jump on this offer while it’s fresh in your mind…

 $297

Click the button below to discover the discounted price

You’ll be shocked at the low, low investment during this limited time offer

My Very Best to You,
Carl Galletti