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How Shall We Know Good Copy

(This is the Audio Mp3 version)

by John E. Kennedy

The missing chapter…Reason Why Advertising actually had two versions. The other version had an entirely different name but the book had the same exact information with the exception of this one extra chapter.

So, this chapter completes the work.

This is the AUDIO Mp3. The text is now included in the version of Reason Why Advertising that we offer.


  • The one metric you should use to measure “how good” a piece of copy is.
  • How to get consistency with your marketing by using past results to predict your future sales.