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In the above video, my son, Jonathan, is seated at the right side of the screen, playing the pedal steel guitar, which was a Christmas gift from his good ole’ dad…me, of course.

So what does that have to do with you?

Well, I just wanted to show you the fruits of being a copywriter! How’s that?

Well, while Jonathan and his two brothers were growing up, I was able to support them and their mother to live in a nice 4-bedroom, 2 1/2 bath, 3 car garage house located in a great neighborhood so they could go to great schools and then go on to and graduate from great colleges.

I am happy to report that all of that stuff was done as a copywriter and marketing strategist.

I don’t know where you are in your cycle of life, maybe you’re raising a family or about to, maybe you’re single and hoping to live life large, maybe raise a family, maybe not. Or maybe you’re an emtpy nester or already retired and you’d like to make some extra money to improve your life.

Whatever it is, marketing, advertising and copywriting can be your ticket to success.

I know because I’ve been doing it for about 40 years now.

During that time I’ve made a bunch of money, sure. But even more important: I’ve been able to give my children a good start in life.

Sure, I’ve met a lot of talented and famous people, like: Russell Brunson, Gary Halbert, Jay Abraham, Dan Kennedy, Gary Bencivenga, John Carlton, Armand Morin, Dr. Rob Gilbert, Joe Sugarman, John Barker, Mike Koenigs, Greg Cesar, Jeff Mills, Michel Fortin, Sylvie Charrier (Fortin), Yanik Silver, Frank Kern, Ed Dale, Mike Filsaime, Joel Comm, Rich Schefren, Harlan Kilstein, Tom Bell, Mike Stewart, Connie Ragen Green, Dr. Mike Woo-Ming, Ken Giddens, Jim Edwards, Jack Humphrey, Mark Braunstein, Andy Jenkins, Perry Marshall, Bruce Clay, Alex Mandossian, Joshua Shafran, Craig Perrine, John Childers, Tracy Childers, Stu McLaren, Shawn Casey, Dr. Jeanette S. Cates, Frank Sousa, Colin McDougell, Eben Pagen, Simon Leung, Doug Champigny, Stephen Pierce, Ryan Deiss, Jeff Walker, Marlon Sanders, Terry Dean, Robert Allen, Frank Garon, Raleigh Pinskey, Andrew Fox, Brad and Alan Antin, Bart Baggett, Jonathan Mizel, Colin Almeida, George Tran, Corey Rudl, Paulette Ensign, Richard Armstrong, Danid Deutsch, Lawrence Bernstein, John Finn, Brian Kurtz, Parris Lampropoulos, Joe Polish, Tony Policci, James Punkre, Brian Keith Voiles, Bill Myers, Ted Nicholas, Evan Willims (co-founder Blogger and Twitter), Joe Saba, Jeremy Gislason, Dan Lok, Elsom Eldridge, Anik Singal, Ken McArthur, Jeff Paul, Jim Fleck, Peter Sun, Tina Lorenz, Bob Bly, Joe Vitale, Mark Victor Hansen, Tom Collins, Paul Zane Pilzer, Mark Stoddard, David Garfinkel, David Hancock, Mitch Axelrod, Russ Stevenson, E. Joseph Cossman, Alex Nghiem, Bond Halbert, Kevin Halbert, Loretta Duffy, Don Bice, Don Crowter, Don Schnure, George Callens, Henry Gold, Jason Fladlien, Rick Raddatz, Jason Leister, Jeremy Burns, Jim Johnston, JJ Childers, Ken Varga, Kevin Nations, Mike Merz, Paul Colligan, Perry Belcher, Rex Wisehart, Tellman Knudson, Tom Beal, Willie Crawford.

WOW! That’s a long list. And it doesn’t even include everybody, just people I thought would be known by those in my inner circle (you).

Anyway, let’s consider this quote, commonly attributed to Goethe incorrectly (it’s actually by William Hutchinson Murray (1913-1996), from his 1951 book entitled The Scottish Himalayan Expedition):

Here’s the SHORT version:

Whatever you can do, or dream you can do, begin it.
Boldness has genius, power, and magic in it!

Here’s the FULL version:

Until one is committed, there is hesitancy, the chance to draw back. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.

The essence, as you can see is that until you commit to something, it probably is not going to happen. But when you DO commit to something, unforseen and unanticipated forces seem to conspire to help you along. Is any of this true? I don’t really know for sure but I can tell you that it SEEMED to happen to me and many others I know, so maybe it will happen for you. Try it and see for yourself.

Commit to making your dream come true.

This site is dedicated to making that happen for you as a marketing, advertising and/or copywriting practitioner.

It takes commitment and dedication to become good at anything. I should probably also throw in FOCUS.

All the successful people I know have big personal libraries, filled with books on copywriting, marketing, advertising, etc. and many of which you can get on this site. Start your study of the subject today Commit to it. Read. study. Act.

If you do that and it doesn’t work for you, you’re probably not living in this universe (in which case you probably can’t read this post…or if you can…how do you do that…lol…anyway, that’s a question for another time…).

Explore this site pick out some books to start with or to add to your collection. Read them. Study them. Apply what you learn from them.

Here’s a good place to start: