Lord and Thomas Creeds
by Claude Hopkins and Albert Lasker
- What the most effective phrase in the history of advertising can teach you about copywriting.
- If you’ve ever said a bad word about any of your competitors here’s why you’re actually hurting your own business.
- The truth about today’s business world and what successful companies use that is more important and effective than the competition.
- Why the most profitable quality that any copy can have is simplicity.
- How to determine how much information to put into your advertisements.
- A single scandal could ruin your reputation and your business forever. Here’s how to make sure that your reputation remains spotless.
- How to hire great advertisers. There are too many out there whose skill doesn’t match their claims. This is how you avoid them.
- The two personal qualities that virtually guarantee success if you have them.
- Why you should never rely on a few opinions or anecdotes when making decisions about your marketing or business.
- The strange reason why intellectuals and “geniuses” tend to make the worst copywriters and advertisers.
- 11 secrets of psychology that will make your copy better almost instantly.
- Warning! You need to be able to judge the success of every ad in plain numbers. Here’s the only number that matters.
- Why hiding your product’s shortcomings is the wrong approach and how you can use its weaknesses to make even more sales.
- How to keep your mistakes small so they can never put your business in danger.
- 5 sure ways to make sure your readers believe every word of your copy.
- The “Pacemaker” factor that can send a once-thriving business to the bottom of its industry. Here’s what you need to know about it so you don’t fall into the same trap.
Lord and Thomas Creedsby Claude Hopkins and Albert Lasker