The Original text of Scientific Advertising by Claude Hopkins
The world’s most highly regarded book on advertising, marketing, and copywriting.
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Table of Contents:
1. How advertising laws are established
2. Just salesmanship
3. Offer service
4. Mail order advertising — what it teaches
7. Being specific
8. Tell your full story
9. Art in advertising
10. Things too costly
13. Use of samples
14. Getting distribution
15. Test campaigns
16. Leaning on dealers
18. Negative advertising
19. Letter writing
20. A name that helps
21. Good business
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