Eugene Schwartz LIVE! at Rodale Press (Video)
You’ve Seen the Book
“Now Get the VIDEO That Goes With The $10 Million Book ”
In a RARE Stroke of Luck We Were Able to Find The
ONLY Surviving Video of
Gene Schwartz Talking About How He Writes Copy
In It He Reveals His PROCESS of Writing Copy
This Information is NOT in Breakthrough Advertising
It is Entirely NEW and Unique Material
He left this out of the book .
Although Gene shared his most intimate knowledge and secrets in his book, Breakthrough Advertising, he held back on one thing…
The PROCESS he used to write copy.
What the process is about is what he does when he actually sits down to write copy.
How long he writes. What he does when he writes. Etc.
This is the missing piece of the puzzle.
It was thought to be gone forever. But…
By a sheer stroke of luck one of Gene’s clients came forward after his death and revealed that Gene had given a workshop on his writing process to a group of their employees (other writers, graphic artists and various mail order support staff).
It’s the only one known to exist.
The seminar was held in confidence and although it was video taped it was never meant to be released.
However, permission was obtained from Gene’s estate to finally release a few copies to the general public.
And that’s why we can, at least for a very short time, offer you this unique and valuable video.
He wrote one ad that sold 1.98 million copies of a single $25 book.
That’s nearly $50 Million!
He also wrote the ad that started Boardroom Reports, one of the most successful direct response companies of all time. His headline for that was:
“Read 300 Business Magazines in 30 Minutes.”
The Boardroom company started in 1962 with only $5,000 and by using that headline rose to doing 25 million dollars in gross volume in 1985 ( and much more today). For more about this see the Breakthrough Advertising info.
Just HOW he went about writing these winners is revealed in this video… :